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Since 1950, children, families, and organizations have used Halloween as an opportunity to raise funds for children who need much more than candy. This year’s spokesperson, Zendaya, has been asking kids in the U.S. to make a difference in the lives of other kids by raising funds for UNICEF’s lifesaving programs.
“I loved Trick-or-Treating for UNICEF when I was younger because it was such an empowering experience to be able to make a difference. Kids need more than candy; they need basics like medicine, nutrition and clean drinking water, and millions of them wouldn’t have these things without UNICEF,” said Zendaya, 18-year-old star and producer of Disney Channel series KC Undercover airing this winter, and former contestant on ABC’s Dancing with the Stars. “I’m really excited to celebrate Halloween this year by inspiring a new generation of kids to be Trick-or-Treat for UNICEF superheroes that help save other kids’ lives.”
As spokesperson, Zendaya has appeared as a “Trick-or-Treat for UNICEF superhero” in print, online, and broadcast public service announcements encouraging participation in the 64-year-old American tradition. Donations collected through Trick-or-Treat for UNICEF provide medicine, nutrition, clean water, emergency relief, and education to children around the world.
In addition to collecting donations with the iconic orange Trick-or-Treat for UNICEF boxes, this year, kids and parents can set up individual fundraising pages on Crowdrise for their friends and family members to donate. Participants can also turn their Halloween party into a Trick-or-Treat for UNICEF fundraiser by setting up a donation page and including a link to it in their party invitation. To order your little orange donation box, or for a printable label so you can make your own, visit www.trickortreatforunicef.org.