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David Guetta’s new music video was unveiled yesterday at the Social Good Summit. The video, which features Mikky Ekko, was produced to support “The World Needs More__” campaign which was launched on World Humanitarian Campaign, 19 August.
“The World Needs More ___” campaign – is a global, first-of-its-kind project turning people’s words into real support for communities affected by humanitarian crises. The video features people from around the world, including aid workers, and is exclusively available at www.theworldneedsmore.org.
In order to watch the video, you will be asked to select a sponsored word. Once you select a word, you unlock $1 of the money pledged by the company sponsoring that word. Every time a sponsored word is shared, US$1 will be unlocked and go towards aid efforts in the world’s most underfunded humanitarian crises.
Companies involved in the campaign so far include Barclays Bank (#Inclusion), Western Union (#Education), Gucci (#Strength), Crescent Enterprises (#Entrepreneurs), KT (#Dreams), Intel (#Empowerment) and GlaxoSmithKline (#Healthcare), as well as the Sergio Vieira de Mello Foundation (#Dialogue). David Guetta’s word is #Love and has yet to be sponsored.
“Music is a powerful way to connect and to bring people together,” said David Guetta.“Together we can use our voices to make a real difference for people in need around the world. I am so honoured to be part of this campaign. If we can make a change just by saying what the world needs now and raise money to help the UN by watching our video – wow. That’s incredible.”
“We know that humanitarian needs are growing and that if we are to meet those rising needs we must do things differently,” said UN Humanitarian Chief Valerie Amos. “We have to keep engaging with new partners and supporters. This campaign is a chance to do that and we are grateful to David Guetta and Mikky Ekko for lending their voices and talent to this cause.”
“It’s an honour and a privilege to be a part of this campaign,” said Mikky Ekko, who wrote the song. “It’s humbling to see so many people rally for such an important global cause. Every person is a catalyst for change and I believe the world needs more #hope.”
“The World Needs More represents a whole new approach to cause marketing, said Jay Benjamin, Chief Creative Officer of the advertising agency Leo Burnett New York, one of the campaign partners. “With backing from the private sector and support from the world’s creative community, the platform harnesses the power of social media in way that hasn’t been done before. It turns people’s words into action, and allows brands and consumers to connect around a meaningful cause.”
Visit http://worldhumanitarianday.org/ for more information
Follow @UN_WHD on Twitter
Like United Nations Office for the Coordination of Humanitarian Affairs (OCHA) on Facebook
Written by Melody Harstine Foster
I'm a freelance writer with a penchant for Pugs and a portfolio of articles from tech to beauty and beyond. A communicator at heart, my true passion is covering issues promoting positive change in our world. Connect with me on Google+, Twitter, LinkedIn, or at melodyharstine.com.