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In 15 days, the spotlight will be on Brazil for the 2014 FIFA World Cup. Global superstar, Shakira teamed up with Activia, one of the world’s largest yogurt brands, to make the music video for “La La La (Brazil 2014),” Shakira’s new single celebrating the world’s passion for the World Cup.
But the video serves an even greater purpose — to shine the spotlight on the World Food Programme’s School Meals Programme one of many WFP efforts to end hunger.
‘La La La (Brazil 2014)’ celebrates the World Cup, an event that has an unparalleled ability to unite both people and nations. I wanted to capitalize on the world coming together to also raise awareness and make a contribution towards nourishing kids by supporting WFP’s school meals programme, together with Activia.
The video’s opening and closing messages about WFP give the viewers information about WFP and the School Meals Programme, something many viewers are learning about for the first time. Since the video’s launch on May 22, Activia and Shakira have donated the value of 3 million school meals to the WFP program in the Democratic Republic of the Congo and Nicaragua.
Why the School Meals Programme?
For many children in communities where hunger and poverty are at their worst, a WFP school meal may be the only nutritious meal the receive on a regular basis. These meals don’t only end hunger, they are also important in fighting and preventing hunger-related disease. According to WFP, the meals “can also provide families with the necessary freedom and means to send their children to school, which can translate into significant future benefits for the children, their communities and their country’s economy as a whole.”
In a world where challenges often drown out their solutions in the public sphere, this type of visibility is extremely important – particularly for an organization such as WFP that is funded entirely by voluntary donations from governments, foundations, corporations and individuals.
Watch and share the video to help spread the word that zero hunger is possible.