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Ten years ago, Dove launched the Campaign for Real Beauty, an effort to shed light on the unrealistic expectations for beauty set forth by the media, advertising and Hollywood.
Awareness about just how fake images in advertising, on TV and on the big screen really are is beginning to shift how the media and Hollywood define beauty. (See American Eagle’s new ads with “real” models.) But there is still much headway to be made.
If you’ve ever taken a “selfie,” you are probably guilty of trying to cover up the features you like least about yourself, or to position yourself at just the right angle and in just the right light that the image produced is more “acceptable” by today’s standards of beauty.
In response to the social media movement — particularly the plethora of image editors, airbrushers, filters and enhancers available to edit a selfie before it’s posted online (i.e. Instagram, FaceTune, Pixtr and ModiFace, to name a few) — this week, Dove released a new short film titled simply, “Selfie.”
The film challenges mothers and their daughters to use selfies not to hide the way they really look, but to embrace their real, raw beauty.
We all have the power to change the way beauty is defined. Watch the film below then share your selfie and let the world know what real beauty is. Use #beautyis on Facebook, Twitter and Instagram.