After successfully launching our first TwitChange campaign for Haiti i with Eva Longoria, we made an invaluable friend in Troy Polamalu - the Super Bowl winning safety from the Pittsburgh Steelers. Having joined our first campaign, we quickly found Troy and his team to be one of the friendliest, most supportive groups we had worked with.
For a campaign to be a real success it requires a celebrity that is genuinely committed, a cause that is compelling and proven, and a bit of magical timing. When Troy Polamalu expressed an interest in running a campaign during the NFL playoffs that would benefit families of American soldiers, it was a perfect fit for us!
Right away, the campaign was a hit with fans that were excited to be followed, mentioned, and retweeted by Troy and their favorite celebrities with all of the proceeds going to Operation Once in a Lifetime! Troy, normally an extremely private person, was willing to do whatever it took to get the word out - from tweets, to interviews, giveaways, and so much more.
Little did we know when we launched the campaign that Troy and the Steelers would make it all the way to the Super Bowl! Not only did this cause the campaign to get even more coverage, but it made us feel like we were a bit of a good luck charm because players from both the Steelers & the Packers were a part of the campaign!
Our friends @ Mashable covered the campaign here.
We were totally stoked when our buddies @ American Eagle donated the LARGEST billboard in Times Square to TwitChange to feature our campaign! TwitChange supporter Kim Kardashian blogged about it here.