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ableBanking, an online bank and a division of Northwest Bancorp in Maine, is committed to helping nonprofits. The company turned to social media to get the word out about its promise to donate to nonprofits and charities on behalf of customers.
For every $1 billion in deposits we take in at ableBanking, our customers get $2.5 million to give to charity.
- Heather Campion, Northeast Bancorp’s chief administrative officer.
ableBanking wanted to relive the days when banks could help customers save money and support their communities at the same time. To save money on banking overhead, ableBanking was moved online and money spent on advertising was cut. The money saved by ableBanking allows the bank’s customers to get better rates with no fees.
The money the bank might have been spent on billboards, stadium and TV ads is repurposed and the banks customers get to choose where that money goes. When a new customer signs up with ableBanking, $25 is donated directly to the charity of their choice. In addition, banking customers have the option to donate 25 percent of their average balance every year to charity.
When it comes to giving, customers can choose to donate to one of ableBanking’s six partner charities, or can choose to give to any of their favorite charities across the country.
The bank worked alongside each of its partner charities to create videos that have been shared across social media in an effort to get the word out.
Click here and listen to Allison Fine’s Social Good podcast with Heather Campion explaining how ableBanking has used social media to help promote change and social good.
A bank might be the most unlikely of companies to give back to its community in 2012, but ableBanking is showing that it can be done. When greed is taken out of the equation, and a company works to save money both for itself and its customers, there is more left to give!
Follow @ableBanking on Twitter
Like ableBanking on Facebook
Watch the videos below of each of ableBanking’s six partner charities: